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Facebook announces new tool regarding consumer privacy.
Facebook announces a new tool for users to confidential their privacy about online activities and to disconnect their identity from the data collected.After announcing the activity away from Facebook, users will be able to find out which apps and websites collect data on their online activities and provide them to Facebook.
With this new tool, users will be able to clear such data-gathering apps and websites and keep their online activity hidden. According to Facebook, the feature is currently available to users in Ireland, South Korea and Spain. Facebook will remove the identifying information from the data collected after Facebook gives users the option to keep their activity a secret.
With this new tool, users will also have the option to disconnect their account from Facebook activity in the future. According to Chief Privacy Officer Erin Egan, a careful estimate of SmartPhones uses more than 40 apps out of about 80 apps every month. It is difficult for the user to guess who is aware or collects information about their online activities. He said that with Facebook's new tool, consumers will be able to keep their activities and privacy confidential.
However, with this new tool, consumers will not be able to get rid of digital ads on Facebook. Facebook will control more than 20% of digital advertising this year, earning approximately $ 67 billion. Online research analyst Nicole Francis says consumers' Facebook activity does not affect their digital advertising earnings. He said consumers would still see less targeted ads while away from Facebook activity, but they would be more likely to see digital ads in general.
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